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Consumer Psychology and Behaviour Design

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)Gary van Broekhoven
Published on: 10/04/2025

Discover how to build rapport quickly in user interviews using empathy, active listening, and the DISC model. Turn awkward chats into rich insights that shape better products.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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